Take controller will sell gaming peripherals for farming and construction simulators through an e commerce on the company's website. The typical customer of take controller are fans of simulative games who want to play them in first person with peripherals that simulate the controls in the cab as closely as possible. Another target customer might be (to be evaluated if legal/interested/useful) training/simulation centers. Customers might be interested in buying the products sold because there are no specific peripherals for the different categories of vehicles. The products sold differ from the competition because they are faithful reproductions of the controls of different vehicles, possibly licensed by the manufacturer.